The principles of UX Choreography

We must follow a logic sequence to provide a valuable experience to users, in order to capture the user’s attention and deliver them credibility and trust. “UX Choreography is a combination of the how with the when and why — the proper techniques of applying motion and captivating an audience combined with the most integral moments in user experience where you can start engaging your user in a two-way dialogue.” Rebecca Ussai Henderson

There are a five UX principles known as UX Choreography : Feedback, Feedforward, Spatial Awareness, User Focus and Brand Tone of Voice.

Each one of these links have a different approach regarding the impact and joy of an experience, which makes it mesmerising and unique.

Their priority is to affect the way the public sees it and how they react to it, with the intention of making them feel special while interacting with it.

Feedback — When you’re looking for an element in motion that is made of different details but you actually see it as whole due of its speed and spread of emotions.

Feedforward — An action that is about to happen, but adding anticipation to it, so that the audience gets more excited and surprised about it.

Spatial Awareness — Clear transitions from A to B when changing environments. Guide users, so they know what’s really happening. Rebecca Ussai Henderson said “Users need to understand where things come from, where they go next, and where they can find them again.”

User Focus — Keeps your ideas open in regards to hierarchy transitions, every occasion depends on the situation and objective. “It may not always be as simple as bringing one element to the foreground when it’s need… maybe the background reacts too. It could fade a little or darken in order to give more prominence to the focus.” Rebecca Ussai Henderson

Brand Tone of Voice — Relationship between each character, they must have similarities. “When you get it right, you recognise them and you are the one who brings the character into the world.” Rebecca Ussai Henderson

Each one of these has a huge impact when it relates to convey a message. When combined they can easily sensitise your audience and drag out emotional feelings throughout the whole experience.

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