itsJonLevine
Aug 9, 2017 · 1 min read

This is an obvious money-grab, and a sad one at that. You’re not removing visitors so that, “you can focus on the people who like what they see on your profile and really want to get to know you…”. You’re removing visitors so that the vast majority of your users will be forced to upgrade to have any visibility to other users besides messaging. No money = no interaction besides sending or receiving a message.

I’m sure your ‘beta test’ was successful. Succesful at driving revenue to the detriment of your users, even your A-List ones like me. There was another site that did something similar a couple of years ago, POF. Sadly, you’re now in that category. I cancelled my subscription with them and haven’t been back since. This seems to be the direction you’re heading in.

Do yourselves a favor, re-evaluate this choice. New Coke was an amazing, game-changing idea to everyone sitting around the boardroom table too. We know how that turned out.

    itsJonLevine

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    Marketing guy, raconteur, and sought-after dinner guest.