10 reasons why business analysts are crucial to your company’s long-term success

Recently, a couple of people asked me if the importance of a business analyst (BA) role in companies will increase or diminish, and hence if it would be useful for them to attend our two-day training course with James Archer on September 13–14, 2017.

@itworks, we believe that the role of business analysts in companies is crucial but often undervalued, and that their importance will only increase in light of the trend towards lean and agile development, and the digital transformation that changes processes and operations.

Here are a few points that support this statement, linked to specific jobs that your BA will (should) do:

  • Problem analysis: BA’s will solve the right problem for the right customers or users
  • Customer knowledge: BA’s will know who your customers are, and what they really value, so that you can better meet their needs and values
  • Product Development: BA’s will understand what you have to develop, and who you’re really doing it for
  • Product Segmentation: BA’s will define business value for your different customer/user segments
  • Change Management: BA’s will make better informed and more beneficial changes to your business processes and systems
  • Business/IT liaison: BA’s will get those blockheads from IT to understand and implement the right business problems
  • Stakeholder Management: BA’s will understand, model and communicate the real business with all stakeholders
  • Writing Stories: BA’s will write more persuasive stories with the right level of detail
  • Managing Innovation: BA’s will move the business from its current state to the desired future state
  • Sustainable Business Improvement: BA’s will continuously improve your business processes and products based on previous improvement projects and lessons learned

If your company recognizes any of these points as being a possible improvement (een “werkpuntje” in Dutch), you should look at what your business analysts are currently (not) doing:

  • Are your Business Analysts sufficiently involved in business change and innovation ?
  • Do they get enough time to talk to all (or at least to the major) stakeholders ?
  • Are they too close to the implementation so that they can’t look at the underlying business problem ?
  • Do they see the bigger picture of business processes and business needs ?
  • Are they involved in customer interactions and customer-led change requests ?
  • Do you only have external business analysts that “hit and run” without leaving any valuable knowledge behind ?
  • And last but not least: are your BA’s trained to see that their role involves much more than producing some models ?

Because we believe that business analysis is becoming more and more important, we organise the two-day workshop “Mastering Business Analysis” with a BA thought leader. You can find more information about this and other BA workshops at our web site.

Patrick Van Renterghem
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