Increasing Your Readership with Hidden Data — Read Ratio VS Minutes to Read.

Increasing your readership with “hidden data” meaning, it’s complicated to get to the data currently, I deal with that complicated method, and explain the path below. Read Ratio VS Minutes to Read or “min read” — a little nested bit of data that will explain to you when enough is enough, in a blog post.

(Tyler manages a top ten Tableau Consulting firm)

For some, writing a novel is a pleasure, and they enjoy writing 14 minute blog posts. Like me…

I will one day break those 14 minute posts into 1.5 minute posts, and increase my overall readership across every blog…

The data below will explain how that’s possible.

In the blog I will cover a couple of basics:

  1. increasing your readership
  2. how blogging and writing is like supply and demand
  3. how’s data is hard to visualize (i deal with that for you)
  4. saving you time from having to “figure it out”

Read Ratio VS Minutes to read is a data visualization that will help you increase your readership. I’m using Google Data Studio to overlay the two data sets together. The data is currently “hidden” from end users, although you can see the data, you just can’t download it and visualize it easily.

The point of the blog is to offer insights into data that is currently not easy to attain on, which means most users will not discover these insights.

Recently, I noticed an interesting trend with Read Ratio VS Minutes to Read.

It took me a few weeks before understanding the power in this data..

I wasn’t visualizing it correctly because medium isn’t offering the data in a typical method. So, to no fault of the average user, rather we did not know that we needed to visualize the data. does not currently offer the data in a user friendly method. Here’s what it looks like 9–2–2018.

Visualizing Read Ratio and “min read” data on Medium

There is no current user friendly extraction method for this basic data.

Maybe there’s an easy “.csv” URL, we can ping, but currently there’s nothing on this page that explains this ability. Tracking data is left with a SOUNDCLOUD looking definition of analytics.

Garbage. Can’t copy paste. Can’t download. This is it.

Soundcloud didn’t last long.

Hopefully Medium will address this problem.

Here’s what you get today on medium.

A big list of numbers and the minutes are on the far left. (todays snapshot)

“Oh I can copy paste this into a spreadsheet…”

You can’t copy and paste this data easily… (todays snapshot)

You’re left to manually get the data or generate a custom solution…

Here’s a screen shot of the spreadsheet I built.

Not exactly easy to spot a trend viewing the data like this. (data from awhile ago)

Now, it’s time to look at the data…

By minutes, descending. It was a pain in the ass to get these numbers, so might as well show them first…

Minutes per blog, descending.

Keeping the minutes sort, and swapping to Read Ratio.

We can view Read ratio @, like saying “whether a viewer is reading the content, or scanning.”

Percentage of people reading VS non-readers.

Understanding if your content has traffic is one small thing to learn about your content. Understanding whether or not the person is reading the content is even more important, otherwise you don’t know if your content is effective.

Now, I feel understanding this simple chart has ultimately helped me be better.

  1. emails & higher response rates
  2. text messages w/ less miscommunication
  3. instant messages
  4. I’m better in meetings
  5. and overall have more success with my writings…

When I zoomed out to look at the data, there was an interesting “supply & demand” view of the data.

A Dual axis clearly shows a trend.

And… I noticed an interesting relationship with the readership percentage and the minutes of time it takes to read my content.

I can’t say I don’t agree that people overall have no ability to pay attention because we are used to devices like cellphones and computers, that are constantly alerting you of new information, constantly, and effectively changing your state of mind with every altercation.

Short reads have a higher read ratio.

If you sent someone a message like,…

“hello, thanks for dinner.”

You’re pretty sure they read every word of your message.

That’s 100% read ratio.

Read ratio for blogs are similar to emails, IMs, texts, etc…

To be effective in 2018, it needs to be short.

Short blogs have a better chance of being read completely.

Boom, here’s that chart again. Proof in the data.

A Dual axis clearly shows a trend.

Long blogs have a high chance of sending users away BEFORE they read the entire blog.

We need to cater to the masses and how brains work, so using the data, I can see how there’s a strong relationship to supply and demand…

Supply and demand, not something really talked about outside of economics. That silly X chart.

Makes sense.

The more words on your blogs = High supply

Not a lot of words = low supply

Too many words, low demand for your content.

Not a lot of words, high demand for your content.

By Tyler Garrett

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