Earn Money on Facebook [Easy Step-by-Step User Guide]. Facebook may no longer be seen as innovative and cutting-edge. You cannot, however, contest its allure. There are more than 2 billion active users on Facebook each month, with 1.37 billion individuals accessing the social network every day.
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It is therefore not surprising that many people and organisations try to monetize Facebook. With such a large potential audience, it makes sense. However, earning money on Facebook might be challenging. Due to Facebook’s vast size, it can be challenging to get seen. This is particularly relevant given that Facebook only shows a user’s news feed a select few postings. Even though you diligently compose and upload status updates to your corporate page, it’s possible that just 2% of your followers will read them. The Facebook algorithm uses four phases to determine which content to display to a user each time they view their news feed:
- Inventory: The algorithm searches through all of the most recent status updates posted by the user’s friends and the pages they follow.
- Signals: based on the user’s prior behaviour, it examines a wide range of signals. These comprise the following: the author of the post; the typical time spent consuming the content; post interaction; tagging and comments; the article’s level of information; and many other indications. The fact that the algorithm gives status updates from people a higher priority than postings from pages is a major signal from the perspective of making money.
- Predictions: The signal tries to predict the user’s response to a specific story, such as whether they would share, comment on, read, or ignore it.
- Score: Based on the signals and its predictions, the programme calculates a relevance score for each article.
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