How to Measure the Impact of UX Research? [Metrics-to-use]

For any successful digital product improving user experience (UX) is a key aspect. But how do we know that our UX research is making a difference? Now, let’s simplify it in easy-to-understand parts.

Measuring UX Research impact / Design: Inity Agency

Outcome Levels

User Experience

“User Experience research is really about making the user’s experience better at the end of a project…” — William Labus, Co-Founder at Essense.xtext

• Task Success Rate: Could users accomplish what they set out to do with ease?
• User Engagement: How much time user spends on your site and how they interact with it?
• User Satisfaction: How the users feel about the product? Use surveys or feedback forms.

Business Impact

• Return Visitors: How many users return to your landing page or app? A better UX means users are more likely to come back. You can track this with website analytics.
• Transactions: Track the comparison of transactions before / after
• Customer Satisfaction: Similar to user satisfaction, but it covers the overall experience with your product or service. Use surveys to measure this.

Organizational Levels