To clarify — products (almost any discretionary one)will be purchased based upon the perceived…
Arnie McKinnis

I see your point Arnie, thank you for putting it in plain English for an ignoramus like me to understand . Quite interesting. Definitely an angle with a potential. New to me, but I can imagine it is probably a factor widely used in the development of the marketing strategies?

I think will follow you — who knows, I just might learn a thing or two from you. Thanks again!

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