Too many businesses are ignoring the differences between a brand and a commodity. Look, if your customers are complaining about price, they have no idea why they should choose you. In other words, those customers who are complaining about price see your product or service as a commodity vs brand. …

Use these branded content ideas to make more money in your consulting business. Is Your Non-Branded Content Costing You Sales? If you’re afraid to charge what you’re worth and your target audience hems and haws about your rates — it’s because you have no brand or your brand simply isn’t strong enough. What is Branded Content? Branded content is what sets…

Do you know how to upsell your existing customers? I’m thinking you don’t. Why? Because you’ve been spending all your time improving your sales technique and and enough time cross selling your current customers. Here’s another thing, upselling strategies aren’t just for online and ecommerce. …

Ivana Taylor April 11, 2023 Twitter Market Research: An Easy Way to Understand Your Market Marketing — Using Data for Market Segmentation Everyone thinks that market research is expensive. But the best market research is getting raw voice of the customer. This is what makes Twitter market research one of the most overlooked market research tools and resources in marketing. …

It’s time to make customer appreciation a priority in every sized business. These customer appreciation ideas are insanely easy and most are free. We just completed a consumer survey and the results showed that giving your customers just a little bit of attention will make all the difference and drive…

Ivana Taylor April 25, 2023 Unlock Your Marketing Potential: 22 Free Marketing Plan Templates 26 Tips for Happy Customers There’s no right or wrong when it comes to marketing plan templates. But where do you start? …

Ivana Taylor February 20, 2023 16 CRMs for Consultants You’re Going to LOVE If you’re a consultant looking for the perfect CRM to help you keep track of and close more business, then this article is for you! We’ve rounded up 15 amazing CRMs for consultants. From HubSpot CRM to Metrilo CRM, these great tools can give your…

Ivana Taylor April 24, 2023 7 Ways to Segment Your Email List When All You Have is an Email Address Convert Email Readers Into Buyers Do you have thousands of emails and no way to segment your email list? I hear you loud and clear — and this drives me crazy! Everyone tells you to segment your email list — and what types of segments to use for your email…

Ivana Taylor April 24, 2023 20 Best Email Marketing Software for Less Than $50/month Finding the best email marketing software for your business, can get overwhelming. A simple search for email marketing tools brings up a flood of options. How Many Email Marketing Tools Are There? GetApp software directory has 338 email marketing tools listed, Capterra has 726 email marketing software listed , and G2 has…