Image for post
Image for post


First, let’s define a marketing persona. A marketing persona is a fictional character you have to develop in order to characterise the key traits of a particular group of your target audience. Clearly, this is the core of all of your future marketing activities and if you define it right at the beginning, success is inevitable.

Because it takes time, you can’t define your marketing persona overnight! Conduct your best analysis and then make some conclusions based on the qualitative data you have gained during the process. …

Image for post
Image for post

Before I start elaborating on the reasons why a social media presence is important for every business, we need to look at a few familiar but overlooked facts by the business community.

According to Hubspot, 74% of people say they use Facebook for professional purposes. Content consumption on Facebook has increased by 57 % in the past two years. The same is happening with the other social media channels. A spotless online presence is crucial if you want to improve your conversion rate. …

“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.”
Ansel Adams

Image for post
Image for post

There is no better way to start this story than quoting the father of landscape photography Ansel Adams. I never thought I will find such comfort in photography and the post-production process. It really helped me to stay present at the moment and to forget about all work-related issues and life overall.

Before I tell you the story of how photography helped me cope with everyday life, I just want to clarify a few things:

A) I am not a professional photographer. Photography is my hobby and while I love it I must say that I need to work a lot more so I can call myself a decent photographer.

“The most important thing we learn at school is the fact that the most important things can’t be learned at school.”
Haruki Murakami, What I Talk About When I Talk About Running

Image for post
Image for post
By Andrea Leopardi

Three years ago I discovered Haruki Murakami. I have never been so obsessed with a writer before. I really like the creativity and mysticism he adds to his books. There is something that pulls me in hard when I read his work, I just can’t stop. Murakami is not only a talented writer but he is also a smart businessman.

I can tell while I was reading that Murakami addresses the pain points of our generation (Gen Y) really good. The melancholy, the existential crises, all of that is portrayed perfectly in Murakami’s work. …

Image for post
Image for post
Marketing Magic

I started working for a social media management agency two and a half years ago. It was an intentional career change. After three years of working in the finance and audit industry, I realized I am not happy at all with my career choice.

At the time, I wasn’t aware of how my professional future would look like but somehow I ended up with social media marketing. I must say I do enjoy my work now because it gives me the freedom to express myself creatively and to grow as an individual. …


Ivan Dojcinovski

I can better express myself by writing. Addicted to any form of creative expression. Digital Marketing Executive for 3 years.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store