Why we invested in Cortilia? …it wasn’t just about the organic tomatoes…

Ivan Farneti
Sep 20 · 4 min read

Curated selection: none of the 2000 products found on Cortilia can be found on any other supermarket site
Clean design, online and on mobile, to help customer know where the food comes from and who produces it
In the end though, who wouldn’t want to eat fresh tomatoes picked just hours before from a local farm?

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade