Why Companies Are Not Startups
steve blank
98941

Having been in Australian corporates that were looking to innovate I can see there’s a fundamental misunderstanding of why these companies want to innovate and secondly, what the approach should be which is usually to take a few people out of an existing team and give them a 3–6 month plan to ‘create new revenues’. Typically corporates operate on a no risk approach to investment, hence why pursuing M&A activity is their primary growth pathway — building businesses is alien to their strategic thinking. This shouldn’t be confused with product development — many of these companies are great at building new products but often they don’t match them to a vision or new business model.

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