Journalism’s broken business model is the problem in Australia.
Isabelle Oderberg

I worked in Corporate strategy at Fairfax media for 5 years and it was an uphill struggle to push through any thought of innovation, forward thinking or even discussion with journalists or content producers.

The philosophy at Fairfax has always been reactive and it’s easier to cut costs that reinvent the business model which requires someone taking a personal risk — it’s always been easier to make incremental changes.

Innovation was dirty word at Fairfax, particularly at the board and CEO level and only in the last few years has management ‘seen the light’ and bought in innovation labs and venture builders in the hope of discovering a new model… there’s little hope though without an actual desire to be a news company!