Each of these areas affects the speed of startup growth, but often there are contradictions between them. In this article I will tell you what these contradictions are and how to solve them.
The whole story is based on my experience in developing SaaS products. Therefore, the article will be most relevant for those who work with SaaS and use SEO as their main source of traffic. But parallels can be drawn for other types of sites as well.
In an ideal world, you launch a product with a full-fledged team of SEO specialist, product manager, and marketer. …
Sitechecker research on how top SEOs work with their websites, what content they change and how often they do that.
In the previous study, we created infographics based on static metrics and for websites from all niches. In this study, we decided to research a specific niche in dynamics. We looked for an answer how top websites of the niche are optimized and how many changes they made for a month.
So, we decided to start with an SEO niche. Research contains websites of SEO blogs, SEO tools, and SEO agencies. Why we choose this niche?
It is interesting to…
When we want to hire an SEO expert, it seems that everything is simple. Show me your results and I will tell you who you are. This is a way how Google recommends hiring SEO specialists too.
I think it’s a little more complicated. Intelligence is more important than experience, and past successes are not a guarantee of future victories.
SEO is a profession where there is no guaranteed technology for getting results. And those who get the result cannot do exhaustive reverse engineering of their strategy and understand what worked in a plus, what in minus, and what is…
For three years, our team increased the total traffic for three SaaS products to 520k unique visitors per month. 90% of visitors come to us from organic Google searches. In this article, I will tell you what SaaS SEO strategy has helped us achieve these results.
For all three products (Sitechecker, Copywritely, Kparser) we used a similar search engine optimization methodology. Therefore, I think that the methods described here will be valuable for any SaaS product.
The methodology is based on two axioms:
When you launch a startup the first thing you should do is to get feedback from as many users as possible. This is crucial to iterate and improve your product.
When we launched Copywritely, a software that checks for plagiarism and readability, we found no better way than using AppSumo to collect our customers' views. Our campaign lasted 5 months and gave us some key insights:
Over these 3 years, we conducted many experiments with pricing and made a lot of mistakes. What are these errors, and what types of experiments on the pricing page must be carried out in the first year of a startup — all this later in the article.
Because it is one of the most flexible and influential parts of your business.
Product, positioning, traffic, team — changing any of these variables is an expensive and lengthy process…