Google Ads Looker Studio Report Template
While working on the template to merge Google Ads and Search Console, I decided to go further and make something valuable only for Google Ads.
Google Ads is trying to develop its own Dashboards and Reports tools inside the application, but so far they are far behind the capabilities of Looker Studio.
My Google Ads Looker Studio report template is a ready-made solution that you do not need to configure additionally.
A few things that I appreciate most about this template:
1. A simple but comprehensive overview of core metrics by conversions, money, and competition
2️⃣ The table to quickly check which search terms and campaigns were shown for the last days (especially valuable when you just started or edited a campaign and need to prove that everything goes as planned).
3️⃣ Tables with overall performance by days, weeks, and months. Conditional formatting helps identify valuable insights quickly.
4️⃣ Charts and pivot tables where you can research dynamics of chosen metrics by campaigns, countries, search keywords, search terms, or final URLs.
5️⃣ Scatter charts to look for insights into which campaign, country, search keyword, search term or final URL performs better and has a better potential for growth.
6️⃣ All search terms with performance metrics grouped by final URLs.
My other popular Looker Studio templates:
