…dly considered content may not stop people from using your product if they have no alternative, but shouldn’t we aspire to more than that? We are humans building products for humans. What we say and how we say it matters. How we make our customers feel through our language choices matter.
Embrace the importance of language and make time to pay attention to what you’re saying to your customers. In tactical terms, this can be as simple as taking a few minutes to read your content out loud and asking: — Does this sound like something a human would say? — Is this clear? — If someone I love was listening to my voice say these words, how would they feel?