Ivy Project Updates (November)

Due to Thanksgiving holidays here in the US, just a quick update from the Ivy team for your weekend reading. Happy Holidays!

ivyPay launches:

After several weeks of testing in beta, at the start of this week, we officially took ivyPay out of beta and kicked off our marketing campaign to spread the word and help Australians turn their crypto into cash or pay their bills.

We kickstarted the launch with a heavy PR push both in Australia and internationally. We saw a tremendous pick up with over 100 articles in major publications around the world. (We have a selection of media stories at the bottom of this update). Our PR agencies are continuing their push with the ivyPay story so be on the lookout for more coverage over the course of the next week or so.

To help garner new users, we have aggressive surgical digital advertising campaigns targeting the Australian market with a focus on major keywords and eating into our competitors market share. Right now there are 3 campaigns consisting of 4 different pre-roll videos and 4 creative suites running across the Google Display Ad Network and key Crypto market sites including CoinMarketCap & CryptoCompare.

As of today, traffic to http://www.ivypay.com is up over 4350% over the last 7 days.

We also have started a month-long sweepstakes to help drive ivyPay awareness and get tokens out there for people to use to get discounted fees. You can learn more here: https://ivykoin.wishpondpages.com/ivypay/

ivyPay in the news:

Mainstream Media:

Australian Financial Review: https://www.afr.com/markets/currencies/ivypay-to-let-australian-cryptocurrency-owners-pay-bills-or-transfer-funds-20181118-h181if

WA Today: https://www.watoday.com.au/business/companies/australian-companies-combine-to-launch-cryptocurrency-service-20181119-p50gu7.html

Daily Mail UK: https://www.dailymail.co.uk/wires/aap/article-6403195/Aussie-service-aiming-expand-crypto-use.html

Nine News Finance: https://finance.nine.com.au/2018/11/19/03/03/aussie-service-aiming-to-expand-crypto-use

Finder: https://www.finder.com.au/ivypay-a-new-way-of-paying-bills-with-crypto-or-cashing-out-in-australia

Endemic / Cryptomedia:

Bitcoin News: https://news.bitcoin.com/ivy-and-hiveex-launch-ivypay-to-facilitate-consumer-bill-payments-in-australia/

Bitcoin Exchange Guide: https://bitcoinexchangeguide.com/ivy-australian-blockchain-platforms-ivypay-and-hiveex-partner-to-enable-bills-and-money-transfers-with-cryptos/

CryptoNinjas: https://www.cryptoninjas.net/2018/11/19/ivypay-launches-cryptocurrency-payment-service-in-australia/

ivyPay AMA:

Ivy Advisor & ivyPay partner Fred Schebesta and Ivy’s James Caskey will be doing a Facebook live AMA on Thursday, November 29th @ 9:45am to talk all things ivyPay. Be sure to be following us on Facebook . Any questions you may have can be asked in the chat or submitted ahead of time via our Question submission form . You can watch our last AMA here: https://www.ivyproject.com/live/