Top 100 Google Searches Globally (August 2023)

As of August 2023, the most searched things on Google are “YouTube” and “Amazon”. The next most popular keywords are “Facebook”, “Google”, “Weather”, and “Gmail”.

Before moving on to our list of top global searches, it’s worth describing what “search volume” means. Search volume is the average number of people that search for a term in a given month. For example, a search volume of “500” means that a specific keyword is searched approximately 500 times per month.

Different platforms measure search volume in different ways. But most (including the platform we used to generate this list) calculate search volume as a rolling 12-month average.

With that, let’s dive into the most popular Google searches worldwide.

1. YouTube 1,200,000,000
2. Facebook 800,400,000
3. Whatsapp Web 550,100,000
4. Weather 463,000,000
5. Google 440,500,000
6. Translate 431,500,000
7. Gmail 400,000,000
8. Amazon 352,200,000
9. Google Translate 342,700,000
10. Instagram 326,600,000
11. Cricbuzz 315,700,000
12. Hotmail 171,400,000
13. Twitter 158,100,000
14. Satta King 151,300,000
15. Yandex 148,900,000
16. Yahoo 127,700,000
17. Sarkari Result 124,200,000
18. Google Maps 122,200,000
19. Yahoo Mail 116,800,000
20. Netflix 114,600,000
21. Tradutor 113,800,000
22. Roblox 106,700,000
23. Wordle 105,200,000
24. Whatsapp 98,600,000
25. NBA 92,900,000
26. Ibomma 83,700,000
27. IPL (Indian Premier League) 81,000,000
28. Speed Test 78,600,000
29. Canva 74,600,000
30. Outlook 73,400,000
31. Omegle 72,700,000
32. Pinterest 71,200,000
33. Premier League 70,600,000
34. eBay 69,200,000
35. Flipkart 69,200,000
36. BBC News 67,500,000
37. TikTok 66,100,000
38. Live Score 65,300,000
39. Meteo 60,300,000
40. Facebook Login 57,800,000
41. Hava durumu 57,700,000
42. E devlet 56,000,000
43. Walmart 55,500,000
44. Twitch 52,200,000
45. LinkedIn 52,200,000
46. Cricket 52,200,000
47. Serie A 49,400,000
48. Shein 49,300,000
49. Spotify 47,800,000
50. Ikea 47,400,000
51. Matka 46,000,000
52. Dpboss 45,900,000
53. Xổ số Miền Nam (lottery) 45,700,000
54. Snaptik 43,400,000
55. NFL 41,900,000
56. Amazon Prime 41,200,000
57. Real Madrid 41,100,000
58. World Cup 40,900,000
59. Marca 40,700,000
60. Bild 40,500,000
61. WP 40,500,000
62. Indeed 40,200,000
63. ChatGPT 39,700,000
64. Daily Mail 38,600,000
65. UOL 37,900,000
66. Airbnb 37,800,000
67. Home Depot 37,700,000
68. Calculator 37,400,000
69. Champions League 36,300,000
70. Discord 36,000,000
71. CNN 36,000,000
72. Booking 35,800,000
73. Fox News 35,100,000
74. Onlyfans 34,400,000
75. Mercadolibre 33,400,000
76. Pogoda 33,000,000
77. PayPal 32,700,000
78. Onet 32,200,000
79. Flamengo 32,100,000
80. Seznam 31,700,000
81. PSG 31,500,000
82. Google Drive 31,000,000
83. 네이버 (Naver) 30,900,000
84. Kalyan Chart 30,600,000
85. Kahoot 30,300,000
86. ESPN 29,900,000
87. Google Docs 29,700,000
88. MSN 28,100,000
89. Google Flights 27,700,000
90. Nike 27,500,000
91. Zara 27,200,000
92. Flashscore 27,000,000
93. Globo 26,700,000
94. Dow Jones 25,700,000
95. SXMB 25,500,000
96. Mynet 25,400,000
97. Nynet 25,100,000
98. Costco 25,000,000
99. La Liga 25,000,000
100. Etsy 24,600,000

As you may have noticed from the lists above, many of the most searched-for things on Google are brands like YouTube, Amazon, and Gmail.

Most of these heavily searched brands have often been around for years or decades. So while they remain popular, they’re not really trending.

CONCLUSION

There is a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix etc.). Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (“Yahoo”, “Fox News” etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.