Customers just don’t like the idea of subscribing to software.
The Past, Present and Future of Sketch
Geoff Teehan

I’m eager to see how Framer’s licensing model pans out — payment for a year’s worth of steady upgrades (similar to subscriptions) where you still have a working version to continue using if you stop (or take a break from) paying/upgrading. I think something like this could represent the best model yet for all parties.