Oct 19, 2020San Fran agency Iyashi creates “Noodle Westerns” for Ramen Hero.Perhaps nothing says “America” like dusty cattle rustlers out on the range. So it may seem strange that San Francisco brand studio, Iyashi (Ee-ya-she), is using a cowboy to sell authentic Japanese ramen. But this isn’t your father’s cowboy… this cowboy is Japanese. “We wanted to use the classic…Campaign1 min readCampaign1 min read
Jun 8, 2020Photographer — Maren Caruso really steams up the lens.“Real people having real fun with real ramen.” That’s the feeling Iyashi’s founder, Takashi Kusui, wanted to convey with the latest work for authentic, make-at-home ramen brand, Ramen Hero. “We really wanted realism with a more modern graphic and color that describes the core value of product”, Kusui adds. …Photography2 min readPhotography2 min read
Apr 14, 2020San Fran agency Iyashi is going “Honkaku” for Ramen Hero.Unless you’ve been living under a culinary rock, Japanese terms like “Umami” and “Wagyu“ are already part of foodie lexicon. Now San Francisco branding studio, Iyashi, wants to add another Japanese term to the cultural conversation: “Honkaku”.Branding2 min readBranding2 min read
