Traditional advertising is under attack from ad-blockers. Almost 11 percent of the global internet population blocking adverts to customize and control their online experience. Shopping habits have changed. Now, 71 percent of consumers are more likely to make purchases when referred by social media. They are also more likely to…

Influencer marketing is booming. Almost 40 percent of marketers have a dedicates budget for influencer marketing. And 67 percent of companies look to increase their influencer marketing budgets within 12 months. It seems like everyone these days is trying to engage influencers. That’s why it’s important to develop relationships early…

Blogs are a powerful tool in any marketer’s arsenal. A new blog post has the potential to improve search rankings, create an opportunity for new and existing customers to interact with a brand. Blogs reinforce a company’s position as a reliable source of quality information. It’s little wonder that 79…

Well-chosen top vacation hashtags are essential. For most people, vacations are something that happens once or twice a year. But for some travel influencers, every day means a new destination, and social media is an opportunity to build a brand as a powerful voice in tourism. If you’re trying to…

When it comes time to identify influencers, the process can be rather tricky. The influencer market is incredibly popular. More than 90 percent of marketers who’ve used influencer marketing believe it to be very effective. …

Developing a blog content strategy can be fulfilling. The excitement of starting a blog and spreading your unique brand of content means there’s a potential to dive in and start writing without first carefully considering a plan of action. But there are millions of bloggers producing great content, and it’s…

As a small business, there are a lot of things that can get between you and your potential customers. There’s competition from other businesses, large and small. There’s also the issue of people not trusting traditional advertising. Or, they’re installing ad blockers at increasing rates. Fortunately, there is a way…

Influencer marketing has a lot of moving parts. Your brand need to find influencers who can genuinely represent you. You need ways to work with those influencers on a campaign. Plus, you want to have a goal for each campaign. That’s not to mention an overarching strategy to make sure…

Keen to start an influencer marketing campaign, but concerned about the costs? Struggling to find the right partner? Stuck trying to measure the return on your investment? Don’t panic. There are plenty of influencer marketing myths that lead you to believe it’s impossible. But with the right marketing strategy, and…