Dear IZX community!
This month is full of changes, news, and plans. We decided to interview the IZX president, Alexey Zagainov, and clarify the IZX company strategy.
Interviewer: What is your background?
Alexey: I graduated from a technical university. But I always saw myself running a business. I felt that I was able to create a product which could be useful for everyone.
One day I decided to give up everything and put all my efforts into building IZX.
Interviewer: How did you get an idea of IZX?
Alexey: It happened in May 2017. Just as in all start-ups it began with a meeting of a couple of enthusiasts. We wanted to make a product that could be beneficial for the society.
We analyzed the market and understood that advertising is the sphere where we’d like to work. Advertising is a tool for development after all!
The problem is that recently people got tired and absolutely annoyed with intrusive ads. Our idea of conducting marketing campaigns in augmented reality was groundbreaking.
We realized that it’s an opportunity to make advertising much more interesting for both parties: companies and customers. And, yes, we started our work right away.
Interviewer: What is the news on the project?
Alexey: We’re permanently developing and improving the project. IZX team has participated in the international roadshow and in last few months, we attracted a lot of new users. Today the number is approaching the 100 thousand point.
We continue improving our app. The latest version was released this year on the third of September.
Right now every owner of a smartphone can update IZX app and notice the changes:
We’ve updated geolocation and interface. Moreover, now our users can easily keep their tokens safe thanks to the registration: whether they change their phone or forget password — either way, they will never lose the collected tokens.
Also, we have changed our strategy and gave up ICO as a fundraising instrument. We are grateful to everyone who supported us and participated in our ICO.
We will return all the raised money. Our team will continue our work. And IZX users will keep catching tokens.
What’s important, we’ve started developing our own platform. Moreover, soon we will be listed on a crypto exchange.
I’m glad to say that we released a new product, IZX-Drive. It’s a service for conducting marketing campaigns in augmented reality.
It is aimed not only at ICO projects but at other companies as well. More and more businesses get interested in our platform each month.
IZX users have already collected 1.5 million tokens, we’ve conducted 31 advertising campaigns. Most of the promotions were carried out as a test, and now we’re entering the market.
Interviewer: What are your plans for the future?
Alexey: For now, we’re done with testings. IZX team is working towards scaling up business processes and attracting more capital. We’re ready to enter the international market of innovative advertising. And I hope to get your support!
You can watch video version of this interview on IZX YouTube channel.
Stay tuned and wait for interview of other members of IZX team.
