How to get through the generation Z
American sociologists call people, who was born after 1995 centennials, the distinctive feature of which is the continuous and vital interaction with gadgets. That’s why the other name of this social group is “digital-born”. The need to store a large amount of knowledge in the head and at the right time to extract them in the modern world goes to the background, and now it is more important to quickly navigate the flow of information that you can get directly “out of thin air” at any time, just googling something in your smartphone. Abstract knowledge disappears from the use of centennials, they are not interested in theory because they always start with a task, and only if they have difficulties with its implementation, they have to use Internet.
How does this relate to advertising? The advertising industry is also changing rapidly as an approach to learning, thanks to the spread of the phenomenon of “clip-consciousness”. The history of the brand and global positioning is no longer interesting to the consumer, who is inclined to make purchases impulsively. At the same time, the generation Z does not really seek to consume status, unlike its predecessors: rented accommodation, abandonment of a personal car, economy of common use, when even a camera, a drill, or a tent can be rented through the mobile application or a website, imperceptibly change the advertising industry beyond recognition. Digital-born do not see outdoor advertising, because they always stick to their phone, they do not click on a pop-up banner on the Internet, because they put a lock. If the centennial needs toilet paper, he uses Amazon instead of looking for a roll in the pantry.
How to get hold of the attention of a person who has delegated his intelligence to a gadget, and his personal opinion — reviews on the Internet? Perhaps the most reliable way is to play games. IZX was one of the first who had noticed this trend, and is currently improving its own blockchain platform to combine the interests of advertisers, game developers and users. Potentially IZX token can become a universal platform for the implementation of any loyalty programs, attracting the attention of consumers through the game. In the IZX test mobile application, advertising doesn’t obsessively chase the user — the user voluntarily turns on the application and runs after tokens scattered in the augmented reality to receive a prize. For today, the IZX platform is open to all independent developers who want to monetize their ideas, using existing smart contracts and a dual token IZX model.
The space of augmented and virtual reality is so far almost sterile for advertisers, but very soon it will become a gold bottom with the greatest conversion for them.
