If you’re following the news right now, which arguable is impossible not to, you will see a lot of calls for people to check in on their elderly relatives and loved ones.

Over 70s were the first to be advised to self-isolate for 12 weeks in order to reduce their risk of infection from COVID-19. Elderly people are already at risk of loneliness, without a global pandemic, so being forced to stay in and avoid contact with anyone is going to be particularly challenging.

My Grandad is 85 years old and has lived alone since my Grandma died in the…


Photo by Daria Shevtsova from Pexels

What does ‘brunch’ mean to consumers and is it just a weekend event?

Did you know the word ‘brunch’ has been around since the late 1800s? It was coined to describe a Sunday meal around noon for Saturday-night revellers who don’t want to get up too early the next morning… It seems the term has always had a link to Brits’ boozy behaviour!

But how has our understanding of brunch evolved since then? Is it still just a weekend treat, or has it moved beyond that of hangover cures? This is what almost 800 of our bees had to say…

Selfies, sourdough and too much avocado?

Who can forget when Australian real estate mogul Tim Gurner implied that the…


Do Brits care enough about sustainable fashion to do anything?

It’s the age of fast fashion and consumers are constantly torn between being ethical, and being cost effective. Or so we thought. It turns out that the British public may say they rate ethics very highly but when it comes to buying clothes it doesn’t feature as a top priority.

Over 1,550 of our UK bees — or users — told us what sustainable and ethical clothing means to them — and what it might mean for the future of the fashion industry. …


Is it only those with specific dietary requirements that are avoiding allergens?

Photo by Ales Krivec on Unsplash

Although 20–30% of Brits think they have a food allergy or intolerance, it’s far less common than you might think. In fact, the number of people living with a diagnosed food allergy is closer to 2%.

Regardless of the exact number, the increased interest in free-from options when shopping has had a huge impact on the food and beverage industry over the past few decades. The pressure for brands to cater for varying dietary requirements — while maintaining taste, quality and price — is forcing the industry to experiment with new ranges and recipes to keep consumers from venturing elsewhere.


Is increased awareness of the dangers of sugar shifting attitudes and behaviour?

Image by rawpixel from Pixabay

Since the introduction of the sugar tax in the UK last year, you may have noticed some changes to your favourite drinks. Smaller, pricier, less available — all part of the Government’s efforts to get you healthier.

But, how have attitudes to fizzy drinks changed — if they have at all! — and are consumers shying away from full-sugar options in favour of the ‘sugar-free’ alternatives?

We took to our hive, and over 1,300 of our British bees — or users — shared their thoughts with us.

Fizz is favourite

Fizzy drinks are by far the nation’s favourite soft drink — 80% say…


Does butter hold a special place in Brits’ hearts, or is it yet another casualty in the war against saturated fat?

Photo rodeopix by via Pixabay

The price of butter has gone up by a whopping 25% in the past 12 months — meaning that what is often a mainstay in British kitchens is becoming more of a luxury purchase. But is this leading to people trying out other options, or are they loyal to what butter represents?

Along with our friends at the Grocer, we wanted to know whether alternatives such as margarine or vegetable spreads can compete with a classic, and if so, what they need to do to win over the public. …


What do people really think of CBD-infused products and what are they willing to try?

Photo by Justin Aikin via unsplash

CBD-infusion is the latest trend to hit the fmcg world, and CBD oil has quickly become one of the most versatile herbal supplements available.

From gummy bears and jelly beans to candles and moisturisers — the race is on for who can achieve market domination.

But do people really know what CBD is, and do they trust it in their food and household products? …


Pixabay via Pexels

Does the UK have a desire to be duped this April Fools’ Day?

Come April 1, brands hit us with a flurry of new products and campaigns — some real, most not — leaving people either in awe, or rolling their eyes.

From Tinder’s height verification to The Saucy Fish Co.’s take on classic biscuits, many brands use the day as an opportunity to display their playful and creative sides — and get press, obviously — but do people actually like these jokes or not?

Our UK users, or bees, shared with us what they really think about companies who join the April Fools’ Day bandwagon — as well as their own pranking…


Almost half of Brits say they’re buying less bottled water, but why?

Photo by George Becker on Pexels

Single-use plastic is becoming more and more of a social no-no, with plastic straws, cotton-buds, and stirrers all getting the axe.

Reusable bottles (over single-use) have even become somewhat of a cultural norm, with many brands — big and small — creating their own range of the modern day fashion staple. Even Coca-Cola has pledged to reduce its plastic pollution.

But are people’s attitudes to plastic bottles really changing — and is it influencing how they’re drinking water? Our UK users — or bees — told us their thoughts.

What a difference a year makes…

Our previous research showed that 7 in 10 people who frequently…

Izzy Capelin

Content creator at Streetbess — a global intelligence platform that reveals how people behave, and why

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