If you’re following the news right now, which arguable is impossible not to, you will see a lot of calls for people to check in on their elderly relatives and loved ones.

Over 70s were the first to be advised to self-isolate for 12 weeks in order to reduce their…


Photo by Daria Shevtsova from Pexels

What does ‘brunch’ mean to consumers and is it just a weekend event?

Did you know the word ‘brunch’ has been around since the late 1800s? It was coined to describe a Sunday meal around noon for Saturday-night revellers who don’t want to get up too early the next morning… It seems the term has always had a link to Brits’ boozy behaviour!


Do Brits care enough about sustainable fashion to do anything?

It’s the age of fast fashion and consumers are constantly torn between being ethical, and being cost effective. Or so we thought. It turns out that the British public may say they rate ethics very highly but when it comes to buying clothes it doesn’t feature as a top priority.


Is it only those with specific dietary requirements that are avoiding allergens?

Photo by Ales Krivec on Unsplash

Although 20–30% of Brits think they have a food allergy or intolerance, it’s far less common than you might think. In fact, the number of people living with a diagnosed food allergy is closer to 2%.

Regardless of the exact number, the increased interest in free-from options when shopping has…


Is increased awareness of the dangers of sugar shifting attitudes and behaviour?

Image by rawpixel from Pixabay

Since the introduction of the sugar tax in the UK last year, you may have noticed some changes to your favourite drinks. Smaller, pricier, less available — all part of the Government’s efforts to get you healthier.

But, how have attitudes to fizzy drinks changed — if they have at…


Does butter hold a special place in Brits’ hearts, or is it yet another casualty in the war against saturated fat?

Photo rodeopix by via Pixabay

The price of butter has gone up by a whopping 25% in the past 12 months — meaning that what is often a mainstay in British kitchens is becoming more of a luxury purchase. …


What do people really think of CBD-infused products and what are they willing to try?

Photo by Justin Aikin via unsplash

CBD-infusion is the latest trend to hit the fmcg world, and CBD oil has quickly become one of the most versatile herbal supplements available.

From gummy bears and jelly beans to candles and moisturisers — the race is on for who can achieve market domination.

But do people really know…


Pixabay via Pexels

Does the UK have a desire to be duped this April Fools’ Day?

Come April 1, brands hit us with a flurry of new products and campaigns — some real, most not — leaving people either in awe, or rolling their eyes.

From Tinder’s height verification to The Saucy Fish Co.’s take on classic biscuits, many brands use the day as an opportunity…


Almost half of Brits say they’re buying less bottled water, but why?

Photo by George Becker on Pexels

Single-use plastic is becoming more and more of a social no-no, with plastic straws, cotton-buds, and stirrers all getting the axe.

Reusable bottles (over single-use) have even become somewhat of a cultural norm, with many brands — big and small — creating their own range of the modern day fashion…

Izzy Capelin

Content creator at Streetbess — a global intelligence platform that reveals how people behave, and why

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