On the other hand, telling someone to never give up is terrible advice.Successful people give up all the time. If something is not working, smart people don’t repeat it endlessly. They revise. They adjust. They pivot. They quit. As the saying goes, “Insanity is doing the same thing over and over again and expecting different results.” 
And so, we wonder, why is depression rampant in society? Why is unhappiness at an all time high while wealth and the accumulation of MOAR OBJECTS continues to rise? Aren’t these objects supposed to make us happy? Set us free?