Jillian MacNulty – Medium

Jillian MacNulty

Jillian MacNulty

Marketing Lessons Learned from Launching A SaaS Product In the Middle of A Pandemic

My multi-tab marketing planning spreadsheet is useless in a pandemic, if it’s not helpful it’s not worth doing, and other lessons learned.

Apr 8, 2020

Marketing Lessons Learned from Launching A SaaS Product In the Middle of A Pandemic

Apr 8, 2020

Jillian MacNulty
in
The SaaS Financial Playbook

Striking A Balance Between Realism and Optimism in SaaS Projections

You cannot successfully pitch your startup without financial projections that reflect a balance of optimism and realism.

Mar 16, 2020

Striking A Balance Between Realism and Optimism in SaaS Projections

Mar 16, 2020

Jillian MacNulty
in
The SaaS Financial Playbook

Founders: Here’s How You Craft A Narrative that Sells

Like any good story, your pitch needs a compelling through line. Here’s the through line every VC is looking for.

Feb 18, 2020

Founders: Here’s How You Craft A Narrative that Sells

Feb 18, 2020

Jillian MacNulty
in
The SaaS Financial Playbook

The Real Cost of That Free Financial Modeling Excel Template

A few hours of numerical plug-and-chug seems like a small price to pay, but that price? It grows right alongside your business.

Jan 13, 2020

The Real Cost of That Free Financial Modeling Excel Template

Jan 13, 2020

Jillian MacNulty
in
Lumavate

Earning Trust through Effective Group Communication

Here are a few best practices for not only making your messages heard, but also earning your group’s trust.

Sep 13, 2019

Earning Trust through Effective Group Communication

Sep 13, 2019

Jillian MacNulty
in
Lumavate

4 Lead Capture Stats B2B Marketers Need to

Let’s talk lead gen. It’s the most important part of our job as B2B marketers, but we often revert to our old habits.

Aug 27, 2019

4 Lead Capture Stats B2B Marketers Need to

Aug 27, 2019

Jillian MacNulty
in
Lumavate

5 Must-know AR Stats

We preach a lot on this blog about do’s and don’t’s of implementing new technologies. At the top of that list of commandments is this…

Aug 19, 2019

5 Must-know AR Stats

Aug 19, 2019

Jillian MacNulty
in
Lumavate

Your Guide to a Quick Product Registration Audit

Ok, so you work for a consumer goods company, and for one reason or another, you want your customers to register their product. Maybe it’s…

Jul 31, 2019

Your Guide to a Quick Product Registration Audit

Jul 31, 2019

Jillian MacNulty
in
Lumavate

How QSR Brands Can Build Loyalty Programs that Work

When it comes to creating loyal customers in the quick service restaurant (QSR) and fast casual food industries, a mobile-driven loyalty…

Jun 13, 2019

How QSR Brands Can Build Loyalty Programs that Work

Jun 13, 2019

Jillian MacNulty

Image Recognition Is the New Mobile Frontier

Consumer brands are starting to use the technology, and it’s telling a much bigger story about the future of mobile engagement.

Mar 18, 2019

Image Recognition Is the New Mobile Frontier

Mar 18, 2019

Jillian MacNulty

Jillian MacNulty

SaaS marketer addicted to building early-stage startup strategies from the ground up. Director of Marketing at SaaS Proforma

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