I hear what you are saying. But as you mention, Apple is concerned with the ads ‘slowing down’ the page rendering, as they load up all the extra ‘spying’ scripts etc. Of course thats what Apple is ‘saying’, there are ulterior motives (looking at you Google), no doubt. But it is fact — on mobile (and its only on mobile Safari), waiting for what can seem like an age to read your content because the page is covered with PPC ads (that I know I won’t read) is an infuriating UX and def needs to be dealt with… And we cant choose what type of ad we prefer (not yet anyway)! Content first. There are alternatives.

Good read thanks.