Overall, I like this article…
I read it because I was interested in your solution…Collabs can really be hit and miss. For me, social Media had really started to hit a wall. It’s VERY hard to engage people in a genuine way and influencers tend to work better if they are directly influencing (“Look at my clothes or make up or result”) as opposed to TRYING to influence (“Look at my “Brand X” clothes or make up…)
A lot of this is valid. There’s too much info out there, too much is bad and people interpret things in bizarre ways if you give them half a chance.
I think the next phase has to be engagement. Visibility has become a bit of a joke unless it’s someone SUPER influential (like Snoop Dogg). Podcast or Vlogs seem so much more powerful because the engagement is longer, not just a pic that may or may not work.
