15 Amazing Snapchat Statistics for Social Media Marketing
Snapchat is an emerging social media platform for users and brands alike. Its uniqueness is based in the fact that the content generated within the platform has a short life-span and is evanescent in nature. This results in users sharing more content that they would readily post online, as content published on Facebook, Twitter, and other social media platforms can get indexed within the annals of the web permanently. Additionally, Snapchat has provent to be generally addictive for users within the 13–24 age bracket, which plays right into the hand of brands that want to reach a younger audience for sales generation.
The statistics below reinforce the notion that Snapchat is quickly becoming a leader in the social media realm, some of them being more outrageous than surprising.
- Snapchat has over 200 million monthly active users.
- 54% of Snapchat users engage with the application on a daily basis.
- The average user will be engaged with the application for 30 minutes each day.
- Among users aged 18–34, the application has a penetration rate of 33%.
- On a daily basis, there are over 400 million snaps made.
- On a daily basis, there are over 8 billion video views.
- 1 billion Snapchat Stories are viewed on a daily basis.
- Snapchat Discover, its exclusive content distribution platform, has over 60 million monthly visitors.
- There is an average of 110 daily stories on Snapchat Discover.
- 77% of college students use Snapchat.
- An overwhelming 81% of Snapchat users are between the ages of 13 and 24.
- 11% of Snapchat users view the application on their phones while driving.
- 76% of Snapchat users purchase products online.
- Snapchat initially charges $750,000 per day for advertising.
- Snapchat’s value is estimated at $15 billion.
Impressive, right? It seems like Snapchat will not be going away anytime soon and should be considered as part of the social media marketing mix for brands that want to generate brand awareness and engagement with a younger audience. Also, please don’t snap & drive, or else pandas will continue to cry as exhibited above.
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