The one second experience

How much can you capture in one second and what would you capture?

One second media clips pose an interesting alternative. Apple’s live photos play on this by capturing the moments around when a photo is taken. Users are able ‘play’ the photo as a moment and relive the experience. What if the objective is changed and the user is asked to take a one second clip?

It would be interesting to carry out an experience prototype of this, giving participants instructions to capture multiple one second clips of things they consider an ‘experience’, the results could be broken down and considered – I recently carried out something similar to this. I asked participants to capture four-six second clips of places they encountered throughout the day that they considered an experience. I introduced a challenge by asking the participants to cover their screen when doing so, so they could not see what they were recording. This challenged participants in two ways.

1) A time limit.

2) Not being able to see what they were recording.

The aim of this was to produce raw experience media clips to show a real unedited experience. Participants submitted clips of things such as scenery, events, travel and things they were doing. Interestingly none of the clips included the participant themselves.

Inherit limits encourage creativity. The time limit focus’ the object of the clip but by covering the screen the focus is blurred and users are free to create the media in a raw aspect. This can be seen through the old app Vine. The object was focused by the six second time limit and creativity was encouraged through the looping nature of the media. The results of this media were not expected at all but had very successful results. On the other hand, Casey Neistat’s Beme app did not allow users to see or edit any media clips they took. They had a time limit of 4–8 seconds and the proximity sensor of the phone has to be covered in order for the app to record. This is another example of how users were encouraged to be creative to produce media without having focusing on one object.

One second media clips – making the objective for the user to capture one second of film instead of simply a photo and also not allowing for the user to see what they are capturing. This would almost be like a blind live photo of sorts but it could create some interesting results. In this case consider there are two methods of sorting this captured media. Threading and collections. A pertinent example of threading can be seen here:

The user produced a threaded video of one second clips of each day of his summer. The result is quite an entertaining piece of media, there is no real flow to the film but you can be excused for really feeling the experience produced by watching it. Now say the objective of an application was to capture these one second clips everyday and it would thread them together for you.. it would produce automatic timespan personal experiences. On the other hand there is an opportunity to create collections of these one second clips by keeping them as individual items.

Think of a service such a Pinterest, users are able to create collections of images and order them to share and use publicly or privately. This method can be applied to the one second clips, they could be ordered and collated into experience boards. Shared publicly or privately for a users needs. This would generate consumer and business potential as a method to create the ‘perfect experience’, one that everyone aims for either to show off an ego or sell a product.

As a service the two options provide completely different user experiences. Threading would take time and patience from a user, it wouldn’t offer immediate results that many are used to. This is the opposite when you think of collections, users can create, share and piece these experience collections together for immediate satisfaction.

Please feel free to leave a comment.