and learning to trust your audience

Speaking with the audience vs. speaking to the audience

Elegant. Subtle. Deeply moving. No moment is wasted in Romance’s ad for…

The landscape of television advertising since the first broadcasted commercial in 1941 has evolved into one that is coached by viewer tendencies. As attention spans diminish, commercials have been reducing in length. More so, as generations begin to numb themselves to ads, it is more of a challenge…