Sounds like a solid idea.
Carlos Reyna

Thanks, Carlos. My intention in the beginning has been merely to test the idea. If Dreamless got traction, I would certainly figure something out for all those old pillows.

At this point, however, Dreamless looks like a flop, and I’ll probably be moving on (unless something crazy happens soon).

It’s not a complete failure, however, since I’ve learned some extremely useful things about the process (traffic sources, how to tell why people aren’t buying, etc.). I’ll be sharing in a future essay.