Jessica A.A few words about learning and unlearningI read Byron Sharp’s book “How brands grow” over 10 years ago and it made me re-evaluate my understanding of brands and brand health.Jun 29, 2023Jun 29, 2023
Jessica A.Looking and seeing are two different things — what all marketers should knowA few years back I was doing some shopper research at a retailer in Sweden, having recruited shoppers willing to wear eye-tracking glasses…Jun 9, 2023Jun 9, 2023
Jessica A.This is where the magic happensNo, I’m not talking about sex — I’m talking about our brains!Jun 8, 2023Jun 8, 2023