It is no secret that organic traffic from search engines is immensely valuable to online businesses (Duh! right?). This has led to businesses scrambling to race to the top of SERPs to get potential customers to their site (who by the way, probably also have their wallets out as well.)

It’s almost an arms race of sorts. And the one who truly understands how search engines rank websites is the one likely to win this particular arms race.

Google ranking factors

It is said that Google takes into account over 200 factors when ranking websites in the organic search results. However, not all…