The power of Play to Earn games and gaming guilds. Will guilds rule the world soon?

Jaap NL
5 min readNov 7, 2021

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Four of the biggest Play to Earn guilds are currently active.

We all know the global gaming market is valued at close to 170 billion USD and is expected to reach a value of 300 billion by 2026. It is one of the fastest and most significant markets right now. But, things will change as there is a new niche built to dominate emerging gaming markets. This is crypto gaming. Games with built-in economies based on crypto tokens with real monetary value. Why is this important? And why are these ‘gaming guilds’ important? Let’s find out!

Play to Earn

Knowing all about play to earn is essential to learn about gaming guilds. Play to Earn is an extremely interesting and exciting development in the gaming industry right now. The concept is based on an open economy providing financial benefits to all players who add value within a gaming environment. Let me describe an easy to understand example:

Let’s assume you are familiar with World of Warcraft. While playing this game, you earn gold and unique items by doing quests, defeating monsters, grinding for materials, etc., right? There is no real-life value backing up gold and in-game items. You cannot sell gold for USD, and you cannot buy gold either. It is also impossible to buy a level 60 pet or buy the legendary sword that will make your character powerful and start playing with it immediately. Both the gold and the in-game items have no monetary value. But inside the game, gold and these items are truly valuable! People play World of Warcraft for hours a day to collect gold to buy the unique mount they always wanted to own. Gold and items have value in time for sure!. What if we were able to convert in-game gold into real money? And buy this gold using real money? And what about owning the items we purchase or even owning a plot of land inside World of Warcraft. This would create a whole new game dynamic. Well, that's basically what play to earn is all about! You just learned the basics. And it’s a genuinely mind-blowing development.

Life-changing opportunity

You can imagine that earning an income by playing games is a dream for loads of people. If you struggle to buy food and care for your family, this could be a life-changing opportunity. Thousands of people aged 18 up to 80 (!) years old are now playing these games to make a living. This is sustainable because rich countries pay and invest in these games while the money flows to the poor and underprivileged people. It’s a long story, but there is a transition of funds between different groups of players happening.

Using play to earn games, people can make a nice monthly income! $100 a month is a lot of money for people living in poor conditions. It will change their lives. This is not the future. This is happening as we speak.

A screenshot taken from Axie Infinity. The most popular play-to-earn game right now.

Gaming Guilds

Imagine a company specialized in play to earn games. They will invest in certain games and enable hundreds or even thousands of players to use these gaming assets to play and make money. Profit is shared between players, managers, and the gaming guild treasury, enabling them to invest more.

Companies like Merit Circle, AAG ventures, Yield Game Guild, and Blackpool create economic freedom for loads of players through play to earn. These are the first companies of their kind. In my opinion, these companies could become absolutely massive. Merit Circle just finished a token sale and raised over 105 million USD. The market apparently agrees with my opinion about gaming guilds. These companies could be worth billions shortly as they operate in one of the biggest and fastest-growing markets in existence and efficiently solve a huge problem. Innovation could cause several solutions for real-life issues.

Some numbers:
Yield Guild Games: 4600+ scholars
Merit Circle: 1550+ scholars
AAG Ventures: 1500+ scholars
Blackpool: 600+ scholars
Good Games Guild: unknown

More in-depth

Guilds offer several and different services and are currently innovating the games guild environment. Yield games guild has the first-mover advantage, but some other companies adopted some significant business cases and are closing in.

Most of the guilds invest in NFTs and rent these to players generating a fixed income. These players can use the NFTs in-game and earn money making this a win-win situation. Some offer rent-to-earn programs and stake-to-earn programs. A guild like YGG is more focused on investments and returns, while guilds like Merit Circle and AAG Ventures are trying to change people's life by creating economic freedom for players. Some are technology companies, and some are gaming companies. I think the guilds based on a solid technological base structure/foundation will be in the lead soon. Some exciting products can be expected to enrich the world for the underprivileged!

Merit Circle and YGG already invested in the Vulcan Forged ecosystem. Maybe the next Axie Infinity?

The future

Millions of people do not have access to a bank account or credit card right now. They hardly make any money. They have low education prospects, which makes it harder to create a solid existence. Imagine the guilds being able to change this. These companies could potentially grow into giant companies impacting the lives of millions of people. More and more play-to-earn games will be developed with hundreds of metaverse-based economies. Rich and poor people will join these worlds. The transfer of wealth will happen as I described before. The guilds will evolve into companies offering several products to enrich these people's life. They intend to provide a wide range of products like yield programs for asset owners, a bank account, or debit cards for the scholars and even go as far as offering microcredits. The possibilities are endless and could have a considerable impact.

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Jaap NL

Crypto for dummies writer. I publish easy-to-read articles about crypto-related projects. NFT specialist. Might add some humor and sarcasm ;-)