“The current system causes increasing amounts of misinformation… And pressure to put out more content more cheaply — depth, originality, or quality be damned. It’s unsustainable and unsatisfying for producers and consumers alike….We need a new model.”
…lines and content that is built around page views, that will eventually lead to advertising revenue. The vast majority of articles, videos, and other ‘content’ we all consume on a daily basis is paid for — directly or indirectly — by corporations who are funding it in order to advance their goals.
…itious goal to double digital revenue to $800 million by 2020. That strategy explicitly stated that The Times considers itself to be a subscription business first and an advertising business built on a loyal, engaged and paying audience. Ninety percent of our digital revenue comes from just 12 percent of our readers.