🇺🇸 Steve Jobs would be proud

My thoughts on the 1st keynote at Steve Jobs Theater.

I’m a big fan of Apples keynotes, especially early keynotes with Steve Jobs. He is a great presenter, a great speaker. He’s an inspiring person to me. I love watching those keynotes and the last keynote was special. It was special because it was the first keynote ever at Steve Jobs Theater.

Credit to Tim Cook, CEO (Apple)

The crowd was nervously waiting for the rumored announcements like the new iPhone 8, iPhone 8 Plus, the Apple Watch and maybe an “One more thing …”. But there was a special moment, wenn they turned off the lights and they played an internal speech from Steve Jobs when he was alive.

A special moment at Apples Special Event

This was a really emotional moment. Many users tweeted about this moment. People at the Steve Jobs Theater had goosebumps and tears in their eyes. I also had tears in my eyes. I was very moved by this. This was a really special moment at this “Special Event”.

Everybody who knows something about Steve Jobs knows, that he loved events like this. He was like a child on X-Mas and to be honest I hoped that they will talk about Steve, because I knew this. And Apple let us listend to his inspiring words. So great.

To make something wonderful and put it out there.

“There is lots of ways to be, as a person. And some people express their deep appreciation in different ways. But one of the ways that I belive people express their appreciation to the rest of humanity is: To make something wonderful and put it out there! You never meet the people, you never shake their hands, you never hear their stories or tell yours, but somehow in the act of making something with the great deal of care and love, some things transmitted their. And … it’s a way of expressing to the rest of our species are deep appreciation. So we need to be true to who we are and remember what’s really important to us. Thats what’s gonna keep Apple, Apple. Is it when we keep us, us!” — Steve Jobs

After this emotional moment, Tim Cook came on stage and he was really moved by this. His voice was so emotional and we all can see that he really miss him. He talked about him. They wanted to honor him, but also to inspire the new generations. He closed this with the words:

“Today and always, we honor him.”

Back on track

They’re many people who are saying “Apple is doomed”. But I think Apple is back on track. The released great products this year, like the iPad Pro 10,5" or the AirPods. This keynote was full of “Wow-moments”. They showed us great new products and they had a little problem. Media will misinterpret this little problem, just to gain attention. But this was something what we expect.

AppleWatch Series 3 GPS + Cellular

They showed us the new AppleWatch Serie 3, with LTE. So now you don’t need to carry your iPhone anymore with you. You can do phonecalls and listening to AppleMusic via LTE. This is the AppleWatch many people waited for: An independent AppleWatch.

iPhone 8 Plus and iPhone 8

We saw the new iPhone 8 and the iPhone 8 Plus. Featuring New Glass and Aluminum Design, Retina HD Displays, A11 Bionic Chip, New Single and Dual Cameras with Support for Portrait Lighting, Wireless Charging and Optimized for Augmented Reality. A really great generation of iPhones.

But … everybody at Steve Jobs Theater knew, we will see “One more thing …” and they showed us, something really amazing!

iPhone X

An revolutionary iPhone packed with Innovative Features Including a Super Retina Display, TrueDepth Camera System, Face ID and A11 Bionic Chip with Neural Engine, new all-glass-design and many more things.
A great product, they jampacked this device with a lot of geat features. I will write about it in an other article, because here is not enough space for this.

They showed us an iPhone without a homebutton and this was also one of the keyfeatures: FaceID, unlock your iPhone with your face. 
Like always they wanted to show us a real live demo and when things go live, sometimes things are happening, we wish they would never happend. Craig Federighi was on stage to show us the live demo. He wanted to unlock the iPhone and I tought: “I hope it will unlock! I hope it will unlock!” and what happend: “Enter your passcode!” he tried it two times and then he changed the iPhone. But … what happend?

Shit happens! Media will try to write bad and wrong things about FaceID, just to gain attention, but an Apple rep said:

People were handling the device for stage demo ahead of time,” says a rep, “and didn’t realize Face ID was trying to authenticate their face. After failing a number of times, because they weren’t Craig, the iPhone did what it was designed to do, which was to require his passcode.” In other words, “Face ID worked as it was designed to.”

So nothing nothing bad happened! Everything worked fine. This is what we expect from an iPhone!

Steve Jobs would be proud!

This was the only mistake, what happend. But this was a great keynote, with a great show, with wonderful products, emotional moments in a awesome new building, named Steve Jobs Theater. My special moment, was the opening speech by Steve Jobs. I hope we will see many more great and inspiring keynotes and wonderful products at Steve Jobs Theater.

You can watch the keynote at this link: https://www.apple.com/apple-events/september-2017/

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