
Mercury is designed, first and foremost, to be an experience inclusive of people with limited executive function and cognitive load. People living with ASD, ADHD, and other neurological differences who are frequently overwhelmed by the flood of sensory information we have all come to expect in conventional operating systems.
It is clear that many startups are providing valuable point solutions and can succeed if they have access to (1) large and proprietary data training sets, (2) domain knowledge that gives them deep insights into the opportunities within a sector, (3) a deep pool of talent around applied AI and (4) deep pockets of capital to fund rapid growth. Those startups that are doing well generally speak the corporate commercial language of customers, business efficiency and ROI in the form of well developed go-to-market plans.
“Disruption describes what happens when firms fail because they keep making the kinds of choices that made them successful,” says Joshua Gans, an economist at the Rotman School of Management in Toronto and author of The Disruption Dilemma. Successful organisations stick to their once-triumphant strategies, even as the world changes around them. More horses! More forage!