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Our investment strategy at Market One Capital concentrates on early stage marketplaces and network effects platforms across Europe. As we’re reviewing hundreds of marketplace projects every quarter, below I’m sharing my findings and thoughts on monetization methods used by marketplaces as well as the current trends we’re observing in that respect.

A. Monetization methods

Marketplaces evolved in the last 25 years from being light horizontal platforms at the beginning to smart comprehensive products integrating additional value including payments, reviews, curation, smart matching, communication, complete value chain coverage and so much more. The plurality of marketplace types gave rise to proliferation…

Jacek Łubiński

VC @ Market One Capital, investing at seed stage in network effects platforms across Europe.

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