Visuals in Storytelling

We judge everything by images. Whether its an image on a wine bottle or an image on a book cover, this is generally how we base our initial impression. When it comes to story telling however, imagery on the cover plays a very specific role. The job of a book cover is to entice the reader; it needs to catch the eye in the sea of endless Barns and Noble books on a shelf. It also needs to give a general idea of what the story is about. Here are some “Do’s” and “Don’ts” for visuals in content marketing.


  1. Be Honest about the image.

Making sure the image is genuine and true to the story and the brand is important to build trust and report with the reader/ viewer. Make sure not to exaggerate the quality or expectations of your content.

2. High Quality.

Quality is very important when choosing an image. Not only does it make your content look just nicer in general, but it also has the power to make or break the credibility of your content. A poor quality image will lead the viewer to believe that the article is of poor quality also.

3. Make an impact.

The images chosen should evoke emotion. Having strong and forward images will make your reader FEEL what is going on as well as have a clear and engaging visual to look at.


  1. Don’t just use the first image you find.

Sure, you may be able to Google some random image of a puppy, however its really finding the PERFECT image of a puppy that will support your content.

2. Don’t lie.

People develop expectations based on the visuals that accompany content. So, if your article is something about a bakery that serves everything but cupcakes, don’t post a picture of a cupcake. No one likes false advertisement.

3. Don’t stick with the same old thing.

Times change, people change, and content changes. Making sure you aren’t always posting the same types of photos with the same types of people is idea. It is vital to keep up with the times and the trends and integrate new and exciting ideas visually.

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