Infographics: An Integral Part of Today’s SEO
Any content or information available in a graphic format is known as infographics. Website owners or designers usually design such pictorial visuals so that net users and customers can relate to it easily and understand them at a single glance.
Some of the most common infographics include maps, weather charts, musical boards and tag clouds to name a few. Good quality infographics are those, which help online users understand complex details in a visual form. You may also come across poorly designed infographics with very little researched data. However, an infographic is an indispensable part of all the top SEO tools in today’s market.
Let us cover some points as to why cleverly designed infographics are valued as a powerful SEO weapon today:
Shareable and Linkable — Visual information like photos and images get more attention and shares in the social media networks than textual content. Infographics are also popular as evergreen information. They are solid linkable assets and have longer durability than normal texts.
Re-Applicable Information — A smart developer or web master can incorporate the same infographic research details for a press release or paper-based information. Infographics can be re-applied successfully to produce new inbound marketing prospects.
Earn Outside Links — Infographics actually allows websites from difficult industries to gel with other industries and earn links. People can credit your infographic visual regardless of its credibility and relative significance. So those sites that have minimum natural linkage possibilities can earn links indirectly through their infographics.
Creation of Editorial Links — It is not easy to acquire guest postings and officially permissible links to most of your content. The external linking sanctions have become very strict. Infographics provide a wonderful and quality excuse, which helps you add links back to your site. Promoting infographics is a definite art and you can win a lot of traffic and links by following a proper method. You should never request for a link directly, it should happen in a natural way via the content.
Some of the best SEO tools known for creating simple visuals and infographics (paid or free) are Easel.ly, Picktochart, Inforgr.am and Tableau among several others. While creating an infographic data, you should always think of the audience’s perceptive and imagine how they will react to your visual content. Let your creative talent flow and list numerous options for conveying your particular concept. Seek examples from the best infographics available in the online platform.
Preferably choose a single idea and sort it out in a disciplined manner. Ask the expert opinion of other creative designers. They may be able to guide you correctly. If you lack in creative imagination, it is best to get help from top SEO tools that deal with visualization and infographics. You can also contact expert webmasters or SEO companies to help you create fantastic and good quality infographics.
Infographics are also termed as data visualization. It is a healthy combination of presenting written content along with images. This modern SEO technique has proved its mettle time and again by providing gratifying results.