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The effect of this is that the professional services market re-oriented around verticals. Around delivery channels or around industries. Around outputs, not outcomes.
As a Creative Director you can’t just give feedback — you need to properly structure and lead the creative process. Map things out. Inspire. The same goes for innovation in the creative process.
Production work done by an agency is easy to replace. What clients really want is strategy, ideas, and expertise. What can you offer that few others in the market can rival?