Oh my gosh, Kara. I loved your blog. As women, we’ve all had to deal with similar situations, and I’ve been there in the bathroom stall with you. I’m so not techie, yet here I am operating a business that’s so much about algorithms and technical stuff that I’m always searching for answers on YouTube to the most recent question that I’ve encountered. Why don’t you use Facebook’s Audience Insights to try to learn more about your targeted audience, particularly Page Likes to help you hone in on exactly who your customer is.