Presidential duties: starring in University gifs

University of Central Arkansas

Any social media manager would tell you that the key to connecting with an audience is being authentic and relevant. That means being up to speed on “what the kids are doing these days,” as well as using digital assets like emoji and gifs to take part in a conversation.

Gettin’ GIPHY with Bruce

Bruce D. Bear is UCA’s mascot

Using GIPHY and monitoring gif use

UCA uses GIPHY’s “packs” to sort gifs for users

Presidential gif-ing

Houston Davis, president of the University of Central Arkansas

The video shoot

President Davis recreates the “Good Job Kid” gif

Making a gif

A video from The Verge on how to make animated stickers and gifs using Adobe Photoshop

The rise of the gif

Buffalo at heart. Voice of Jackie Watches Stuff Podcast. Cat’s nickname is Potato. Digital marketer. I run for beer and costumes.