This is Andrew. He’ll probably hate that I’m putting his name and picture in this post, but it’s something he’s gotten used to. Andrew is one of those “older millennials” in a weird spot — he distinctly remembers a time without the internet, and qualified for Facebook when you were…

I got my first big girl job in 2013. I was hired to do web and social media for a community college. I believe it happened because of luck — I was a millennial and I knew how to “social media.” Granted, I only had to juggle a Facebook and…

Any social media manager would tell you that the key to connecting with an audience is being authentic and relevant. That means being up to speed on “what the kids are doing these days,” as well as using digital assets like emoji and gifs to take part in a conversation. But how can one manager understand references from every gif out there? Jon-Stephen Stansel’s solution is to make his own. “I would spend 15 minutes finding the perfect gif to send to one student on Twitter,” explained Jon-Stephen Stansel, digital media specialist at the University of Central Arkansas. What took…

In the age of technology, many social media managers are finding there are more and more data points available – both natively and within other tools – to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for managers and their teams. Which data points matter? Are the number of “fans” important anymore? As social media became a larger part of the digital strategy for many institutions, these growing data points have been gathered up, thrown into charts, graphs, and presentations and then sent off to senior leaders to show the ROI of efforts.

I’ve grown up with Judaism as a large influence on my life. I went to Hebrew School, spent hours studying for my Bat Mitzvah, and participated in countless community events. It’s a part of me, and always will be. Being Jewish often made me “different.” It made me the “other”…

Higher education social media managers often jump on the opportunity to be part of a larger conversation in the noisy social media space, and Halloween is one of the few holidays they can get involved. Here’s a roundup of some spooktacular content from colleges. Share your favorites from Halloween 2018 in the comments! Pumpkin Carving Many institutions decorated pumpkins with their school mascot or other notable symbols.

I don’t remember when I first started listening to podcasts. I don’t even really remember why. Now my subscriptions are taking up most all of the data on my phone. Some are about higher ed, but most are on topics that I’m passionate about or just make me laugh. Podcasting through the years This…

The only thing that is constant is change. — Heraclitus I believe Heraclitus was ahead, very ahead, of his time when he spoke these fateful words. Any social media manager would tell you coming into work is like walking into battle. …