Hi Mister Y! Thanks for reading my post and thank you for your comment.
I think it’s vital to make sure you define your “community.” This is where I think Remote Year fell short a bit. Are we remote workers? Are we marketers? Are we focused on social impact as we travel? Are we all of the same generation? Do the same things (like outdoors activities) on our free time?
What is your program’s community and how do you articulate it to customers. I read on your site that your community is “nice people.” That’s not quite enough for me as a customer. I can meet nice people at a yoga class or in an online Slack community… or even walking down the street.
Remote Year started experimenting with an idea to build a focused community by breaking my cohort into smaller groups based around activities, such as fun things for foodies or day trips for people who want to explore outside the city. I left before they launched this, but I think it’s a great step in the right direction. Smaller groups focused on a uniting activity is exactly what I am drawn to.
With the “structured digital nomad program” space becoming more and more crowded, I think it’s important to do something bold and different. Your program shouldn’t be for everyone, which is how I felt Remote Year positioned themselves. People should look at your program and say, “this is definitely NOT for me.” Others should feel like they can’t wait to sign up. The qualifier for your program shouldn’t be “I like to travel” or “I work remotely”… there should be more there. A reason for folks to pick you over your competitors.
In my opinion, you should really “wow” one customer segment vs. trying to be everything to everyone.
Hope that helps :)