Redesign #1 - Movie credits

I recently watched Dunkirk, if you haven’t seen it yet you must go. It’s a rollercoaster of emotion and amazement, a true edge of the seat spectacle.

The music is stunning, very atmospheric which helps to draw you in and care about the characters and the situation they find themselves in.

It’s filmed with long sweeping shots mixed together with short snappy cuts that create the feeling of pressure and stress, a lot of what the characters are going through.

Halfway through the movie I was totally sold on what I was watching and experiencing, as such I wanted to seek out more from the crew responsible for Dunkirk in the hope of finding similar epic movies.

So I thought I would turn to the credits at the end to find out the Director, Cinematographer, Writer, and the crew responsible for the Sound, Visual Effects, Special Effects etc.

This is what greeted me…

This wasn’t a surprise. But why do we settle for this? It’s awful.

The information is:

– Poorly categorised

– It scrolls through too quickly

– The text is barely legible

– The text is lacking colour, different weights and sizes. So it all just blends into one

– You don’t know where to look and how long it’ll take to find the information you require

– It doesn’t engage the audience. I would say 95% of people got up and left as the credits started to roll

The real stars behind the movie aren’t properly credited.

Redesign

Redesign

Why not something like this?

This simple layout allows the user to manage and take in the relevant information they want, quickly.

The colour categorisation for specialisms would become a standard across the nation. Cinema goers would become accustom to always knowing they could find out the Special Effects crew by diverting their attention to the yellow block.

Frequent transitions between blocks would reveal more of the crew and other parts of the production team.

Transition from one specialism to the other (1/3)
Transition from one specialism to the other (2/3)
Transition from one specialism to the other (3/3)

The gradual reveal of new specialisms done in a visually appealing way may just keep bums on seats that bit longer. It may even lead to an audience member discovering who was responsible for the epic sound that had just transported them back to the under attack Dunkirk beaches in 1940.

With the possibility of increased engagement and awareness of previously unknown crew members, it poses an opportunity to bring to the fore similar movies that the crew and individuals have worked on. The classic Amazon style of ‘you may also be interested in…’.

You may also be interested in…

So yeah, there you have it. Something that bugged me and that I questioned why it appears and acts the way it does. So I thought I would redesign it.

Your thoughts and feedback welcomed.