Google is Ready to Accept Gambling Apps on Play Store
Google changes its policy towards gambling apps and allows software developers to promote their latest gaming applications on its Play Store.
Google’s Play Store Opens Its Doors to Gaming Apps
Google has long resisted the tendency of online app platforms to accommodate gambling applications, despite their popularity. Earlier this year, there were some voices suggesting the fact that this clear stance towards online gaming will change. Nobody expected a sharp U-turn, but gradual changes that will turn the Play Store into a place where developers could showcase their creations. The wheels are now set in motion and the changes made to the Google policy are encouraging for the aforesaid developers.
Android users are going to be the main beneficiaries of this change of stance, because they are the ones who frequently download applications from the Play Store. Until now, they had no choice but to visit the websites of various casinos and software developers to acquire the applications themselves. For the time being, this still remains the most reliable source, but once Google makes this change of policy official, all of them will be available in a single place.
Your favorite games within reach
The Play Store is a huge ecosystem of applications, including many aimed at improving the efficiency of ventures and entrepreneurs. However, the most popular apps are actually those produced for the sheer entertainment of online users. There are plenty of games that can be acquired from Google’s online marketplace for free or in exchange of a small investment. All of them can be played exclusively on virtual currency, while some of these titles are also suitable for multiplayer.
Once the projected changes start to roll out, online casinos and gambling operators will use this opportunity to meet prospective customers halfway. There are other advantages besides convenience to offering a gambling app in Play Store. People who download these applications here feel safer, knowing that Google is backing these apps. This is precisely why the Internet giant is so careful to make sure that once apps are added to the Play Store they will meet the highest security and quality standards.
It goes without saying that smalltime crooks and people who want to take advantage of this opportunity will try their luck. However, they represent just a small minority of the gambling apps that will be available here. Major online gambling operators, casinos, poker rooms and other gaming ventures will come up with their best products. Users will be able to rate the applications after testing them, so fellow players will know exactly which ones are worth the effort.
A new milestone for mobile gaming
Many people who currently enjoy casino games over the Internet do so on their smartphones and tablets. The advent of mobile gambling has revolutionized the gaming market and it remains one of the fastest growing of all forms of online gambling. Google Play is already a one-stop shop for those who spend a lot of time on android powered devices. People who have a keen eye for gambling, will be able to use the marketplace to shop for the best apps available.
For small bookies and casinos, being the first to jump on the bandwagon provides the opportunity to close the gap separating them from the leaders. Meanwhile, big operators are already working on apps that will be accepted by Google to be promoted on the Play Store. The case study with BetBright highlights the challenges that even the top gambling operators are facing in this competitive environment. In spite of all these obstacles, the effort is worthwhile and the mobile gaming industry will set another milestone.
