Why I’m leaving Snapchat and so are all your friends
Owen Williams
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These younger platforms have to watch out for “vertical integration” by the larger incumbents. This is why Instagram could integrate the functions far more seamlessly with their existing platform. The big fish don’t remain big without being smart.

Snapchat is by no means dead but there will be a point at which it cannot operate effectively without a core user base. It is important they address mass migration before they become irrelevant. Bigger platforms have fallen.

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