What is so powerful about the combination of having great vision and purpose in a business? It motivates you every day to come back to work. It’s a long journey but you know where your destination is. You are not wandering aimlessly.
Interview with Allen Lau of Wattpad: On evolving from entrepreneur to leader.
Tim Jackson, Ph.D.

Purpose is very useful and practical — not some soft fuzzy concept — because it generates powerful motivation.